Adventures in Comms  ·  Experiment 03

Spin Class

A field guide to the species of political language, with notes on habitat and abundance

Most political language isn't written to deceive. It's grown. A sentence goes through a press secretary, an adviser, a legal check and a minister's office, and at every stage something gets added to soften it and nothing gets taken out. What comes out the other end has a shape you can recognise, and once you've seen it a few times you can't stop seeing it.

So I catalogued them. Each entry has the field marks you identify it by, a note on what it's doing, how common it is across the whole corpus, and real specimens with dates and links so you can check I'm not making it up.

The categories come from William Lutz, who sorted doublespeak into euphemism, jargon, gobbledygook and inflated language, and from the discourse people who named agent deletion. Abundance is just the share of releases where the species turns up at least once.

Three species are listed but not recorded. Nothing was found in 47,921 releases. That absence is the most interesting thing in here, and it's at the end.

Appendix: identification exercise

Paste any writing below, yours or someone else's, and it'll tell you which species are in there. It only counts. It doesn't judge. The count is usually enough.

Colophon. Source: every release published on beehive.govt.nz from 2000 onward, 47,921 documents and 18.3 million words, Crown copyright, reproduced under the terms at beehive.govt.nz/copyright. Corpus assembled from the markdown export maintained by marcus-crane/beehive-markdown. Species are found by pattern matching, which is transparent and imperfect: it spots forms, not intentions. A passive sentence isn't a lie and a hedge isn't always a dodge. This counts how often these forms show up and leaves the why to you. Abundance is the share of releases with at least one instance. Specimens are the three most recent found. Rebuilt weekly.
Adventures in Comms, 03 Notes · willedmonds.com The Lab