← The Lab Notes Aotearoa New Zealand

Notes.

Findings about how the New Zealand government communicates, from a corpus of 50,476 press releases (2000–now). Every claim on this page carries its evidence, open “show the evidence” under any finding for the full yearly counts, the method, and links to the source releases on beehive.govt.nz.

The Plain Language Act changed nothing

New Zealand passed a law requiring public agencies to write plainly. It took effect on 21 April 2023, and government writing did get easier afterwards, but the timing clears the law of the credit. The improvement began before the Act commenced, showed no jump at commencement (grade 14.66 in the weeks before, 14.63 after, same government), and continued under the government repealing it, reaching its recent best in late 2025, mid-repeal, before worsening again in 2026. Neither the Act nor its repeal moved the needle; changes of government did. Writing sat about five and a half school years above the plain-language standard before the Act, and the same after.

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The commencement test, same government, either side of 21 April 2023

WindowReleasesAvg grade
Hipkins govt, pre-Act (25 Jan – 20 Apr 2023)26714.66
Hipkins govt, post-Act (21 Apr – 26 Nov 2023)58014.63

The timeline, average grade by half-year

Half-yearAvg gradeContext
2022 H215.09the peak
2023 H114.65biggest drop, mostly pre-commencement
2023 H214.46Act in force
2024 H114.35new government
2024 H214.41
2025 H114.31repeal bill first reading, 1 April
2025 H214.04recent best, mid-repeal
2026 H114.25worsening again

Sources

Method, Flesch–Kincaid grade over the body of every release in each window, quote-aware sentence counting, the 1,027 releases with fewer than 5 sentences or over 45 words per sentence excluded, leaving 54,789. Comparing within one government controls for the change of government, which is what actually moves the average. Full year-by-year figures are on The Reading Age of Power.

No government has come close to plain language

Plain-language guidance says public information should be readable with about nine years of schooling. Every New Zealand government since 1996 has averaged four to five and a half years above that, and the gap has grown by roughly a full school year since the 1990s.

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Average reading grade by government

GovernmentReleasesAvg grade

Method, as above; live figures loaded from the same dataset as The Reading Age of Power, which recomputes weekly from the full corpus. The Year-10 standard reflects the guidance behind the Plain Language Act.

The corpus only hears one side of the argument

The most famous phrases of New Zealand politics barely exist in government press releases, because they're opposition language, or campaign language, and this corpus is governments describing themselves. “Coalition of chaos”: zero uses. “Rockstar economy”: zero. “Nanny state”: seven. And “let's do this”, Labour's own 2017 campaign slogan, appears exactly once. Winning the election means never saying the slogan again.

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Exact counts in 50,476 releases, 2000–now

PhraseReleases containing it

Method, exact-phrase full-text search over every release body and title. A release counts once however many times the phrase appears.

01 Half-Life · 02 Reading Age willedmonds.com