Adventures in Comms — 02 Optometry Dept. Aotearoa New Zealand

Reading the average one comfortably takes 14 years of schooling — that's university-level reading. New Zealand cared enough about this to pass a Plain Language Act in 2022; the guidance behind it says public information should need about nine years of schooling — what a 14-year-old in Year 10 has had — because that's where most adults read comfortably. On this page, anything written above your level is shown the way it actually reads: blurry. Set your level below.

9.0Year 10 — where most adults read
79 — Year 1013 — school leaver16 — degree18
Finding 01

No government has come close to plain language

Average reading grade of each government's releases. Every one of them sits four to five school years above the Year 10 standard, and today's releases are about a full grade harder than the 1990s. The harder the prose, the smaller we've printed the name — like a line further down the chart.

Finding 02

The hardest year on record was 2022

Each bar is one year; its height is the average years of schooling needed to read that year's releases. The scale runs 13.415.0 — not zero — so the movement is visible. Difficulty peaked in 2020–22, eased, and is rising again. The two markers: the Plain Language Act took effect in 2023 — and the bill to repeal it passed its first reading in 2025.

Finding 03

The hardest writers in cabinet

Ministers ranked by the average reading grade of their own press releases. Current cabinet covers this government only (40+ releases since Nov 2023); the all-time lists need 150+. A blurry name is a minister writing above your level.

Finding 04

What actually changed: the words got heavier

Sentences are only slightly longer than in 2000. The real shift is which words get used. These are the four-syllable-plus words that surged between the early 2000s and now — occurrences per 10,000 words.

Finding 05

The single worst documents

The individual releases with the highest scores ever recorded — each one a public announcement, written to inform the public. Grade 20+ means nobody without a postgraduate degree reads it comfortably.

Method. Source — every release on beehive.govt.nz, Crown copyright, reproduced under the terms at beehive.govt.nz/copyright. Corpus assembled from the markdown export maintained by marcus-crane/beehive-markdown. Score — Flesch–Kincaid grade level on the release body, markdown stripped. Sentence counting is quote-aware (a sentence may end inside a quotation mark — early versions of this page missed that and over-scored quote-heavy releases; corrected figures are shown). Syllables are counted heuristically, reliable in aggregate rather than on any single document. 204 releases with almost no sentence punctuation (joint statements, bare lists) are excluded. Rankings need 150 releases per minister, 300 per portfolio. “Average adult” reflects OECD adult literacy survey findings that most adults read comfortably below secondary-school level. The blur is rhetoric; the numbers are not.
Adventures in Comms — 02 willedmonds.com 01 — Half-Life ↗