Adventures in Comms · Issue 01, 02 Optometry Dept. Aotearoa New Zealand

Press releases are meant to explain government decisions to the public. The average one scores at 14.0 years of schooling on the Flesch-Kincaid test, roughly university level. Plain-language guidance aims closer to Year 10, where most adults can read comfortably. New Zealand put that principle into the Plain Language Act 2022. Set a reading level below. Anything above it goes blurry.

9.0Year 10, where most adults read

79, Year 1013, school leaver16, degree18
Finding 01

No government has come close to plain language

Each government's average sits four to five and a half school years above the Year 10 benchmark. Releases under the current government score about one grade harder than those of the late 1990s. The harder the writing, the smaller the name appears, as it would on an eye chart.

Finding 02

Reading difficulty peaked in 2022

Each bar is one year. Difficulty rose through the 2010s, was highest from 2020 to 2022, then fell for three years before rising slightly in 2026. It has not returned to the levels recorded in the 1990s. The scale runs from 13.4 to 15.0 so the movement is visible.

The green marker is the Plain Language Act taking effect. The red one is the bill to repeal it.

The score had already started falling before the Act took effect on 21 April 2023. It barely changed across commencement: 14.66 before and 14.63 after. The score fell further while Parliament considered repeal, before rising again in 2026.

There is no obvious break in the series when the Act took effect.

Finding 03

The hardest writers in cabinet

Ministers ranked by the average reading grade of their own press releases, greenest at the plain end and reddest at the hardest. Current cabinet covers this government only, counting ministers with 40 or more releases since November 2023. The all-time lists need 150. A blurry name is a minister writing above your reading level.

Finding 04

The sentences stayed the same length. The words got longer.

Average sentence length has moved only slightly since 2000, from about 23 words to 24. Most of the increase comes from the words themselves. The chart shows long words, at least 11 letters and four syllables, that are much more common now than in the early 2000s. Grey is then and red is now.

Finding 05

The hardest individual releases to read

These are the highest scores in the corpus. A grade above 20 means the formula expects more than 20 years of education. The slider stops at 18, so these releases never fully come into focus. Each result links to the original.

So what

The writing problem is still editorial

Press releases are public information. When the average one sits at university-level reading difficulty, many people will struggle with it. The language often gets harder in review: qualifications pile up, nouns replace verbs and nobody is quite responsible for taking them back out. Scores changed with governments, but there is no obvious break when the Plain Language Act took effect. Whatever effect the law had elsewhere, it does not show up in this series.

Method. Source: every release on beehive.govt.nz, Crown copyright, reproduced under the terms at beehive.govt.nz/copyright. Corpus assembled from the markdown export maintained by marcus-crane/beehive-markdown. Score: Flesch-Kincaid grade level on the release body, markdown stripped. Sentence counting is quote-aware, because a sentence can end inside a quotation mark. Early versions of this page missed that and over-scored quote-heavy releases; the figures shown are corrected. Syllables are counted heuristically. That works across the corpus, but should not be treated as a precise diagnosis of one release. I excluded 1,027 releases where the score would be misleading: fewer than five sentences, an average above 45 words per sentence, joint statements or bare lists. That leaves 55,026. Rankings need 150 releases per minister, 300 per portfolio. The Year 10 benchmark reflects OECD adult literacy survey findings that most adults read comfortably below upper-secondary level. The blur is part of the eye-test design; the scores underneath it come directly from the corpus.
Adventures in Comms · Issue 01, 02 The Lab · willedmonds.com 01 Half-Life · 03 Waiting Room · 04 Renaming